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Saturday, February 23, 2008

The Value of a Great Business Card

A great business cards tells a lot about you. If you skimp, it's obvious.

I get business cards all the time and I make judgments of the person and the company according to the quality of their card.

A good business card says volumes about you. Take the time to get your professionally designed and professionally printed. This is your chance to make a good first impression.

You can read more thoughts about business card in my article, Eye Popping Business Cards That Make You Memorable.

Thursday, February 21, 2008

Marketing Budgets for New Small Businesses

The other day I made a presentation to owners of new small businesses. My presentation was about how they could use the Internet effectively to get their business going. Some of them already had sites but hadn't yet put a lot of effort into it.

I talked to Frank after the meeting, and he was showing me a flyer that he was putting together for his business. It wasn't a very good design but it looked like he had spent a lot of time designing it. I think it would have been better for him to spend his time building relationships and talking to people about his business.

I see this a lot with small businesses. Most of them spend too much time and money on print material, and too little time on their web site.

If I were to give advice to someone starting a small business today, I would tell them to put their marketing budget into having a web site professionally design and then concentrate on getting visitors to the site. The print material they should concentrate on is getting a great looking, distinctive business card that they hand out all over the place.

Friday, February 15, 2008

Seeing Live Music at Herman's Hideaway

Went to Herman's Hideaway for the first time to see my friend Melle Johnson play. It's located on Broadway and Iowa in Denver.

It was new talent night and the crowd was sparse. But the music was good. Melle played 14 songs, most of which were originals. He sang and played acoustic guitar. His buddy, Dan, sang with him on a couple songs. They used to play together in a band called 61.

It was refreshing to hear live music. I went to a Caedmon's Call concert the previous Saturday night but before that it had been a while since I'd heard live music except for at church.

A hip-hop guy, Rawnie Jaws, was after Melle. I got his CD and have enjoyed some of the songs, especially Rok the Block.
 

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The Value of a Great Business Card

Marketing Budgets for New Small Businesses

Seeing Live Music at Herman's Hideaway

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